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Postcards aren’t simply a traditional direct mail option; they’re an affordable marketing solution that allows businesses and organizations to convey essential information on a medium that is not likely to be overlooked. Postcards remain an effective direct marketing tool that can...
While Great Britain may be a long way from your Atlanta-based business, it’s still possible to learn much surrounding the benefits of direct mail. To determine marketing mail’s efficacy, Great Britain’s Royal Mail MarketReach organization embarked on an 18-month research study before releasing
Competiscan found that direct mail has shown increases in custom acquisition rates, particularly within the financial services sector. Millennials, born between 1980 and 1999, currently represent consumers in a highly sought after demographic market of ages 20 to 39...
If you have approached your 2015 direct mail marketing strategy the same way you did 2014, 2013 and beyond, it’s time to think differently. Here are four new strategies to take in 2015 that will greatly benefit your direct mail marketing campaigns...
Without a clear call to action, your direct mail campaign is unlikely to be successful. You must explain to recipients what they are expected to do if they are interested in your product or service. They may have to telephone to make...